Case study: true passion makes all the difference.

As artist managers, musicians, and road crew, the two founders of Black Tee Merch have well over 15 years of industry experience. And as Booya Merch, we’ve previously run stores for bands including Eluveitie, Coroner, Wintersun, and more.

We have long ago realised the importance of online merch to keep artists afloat, and we’ve built and honed our skills in maximising the potential of this crucial income stream, always with the goal of helping artists make a living and focus on creating.

We all know the fuzzy feeling when record release spikes send shirts going like hotcakes. But keeping an online store interesting, engaging and bustling with choice year in, year out is no easy feat, Even the awesomest of fans can only buy the same design once… ok, maybe twice, but that’s not going to finance the next tour or album. 

With the ultimate freedom to design and offer virtually unlimited amounts of mercy, not just for single or album releases but also for tours, Halloween, the holiday season, other special occasions, or simply whenever creativity hits,  a band’s store becomes a living breathing thing.

Our extensive experience in seasonal promotional activities, digital advertising, and social media marketing — always in cooperation with the artist — has allowed us to massively increase interest and drive sales. We have a proven track record of running engaging campaigns year after year (such as when we increased Eluveitie’s monthly sales by 700% that one winter solstice, back in Booya Merch times) — and you’ll be hard-pressed to find another merch company matching our passion for e-commerce.  That’s why we offer effective and proactive marketing support that goes waaaay beyond a few sale posts and spamming your fans from time to time.

Sounds interesting? Do get in touch.